In this article, we will see what the power of digital marketing is and why companies are getting anxious to use it at this time. First of all, I will give you a scenario and this is your own scenario. You are working in a company and you are doing a sales job there.
Suddenly, your manager comes and tells you, “Brother, listen to me, shahid ali. Within the next half an hour, you have to do research and tell me whether people will like the food of this new restaurant we are opening and how much people will be willing to pay for it,
Now you have three different options that you are thinking about.
The first option is that you call five to six people from the market, sit them down and ask them directly, “Brother, what kind of food do you like and how much will you pay for our new restaurant?” The second option is that you have a friend who is in the restaurant industry.
I work, you call him and ask him, “Brother, my promotion is stuck. Tell me what kind of food will the customer like and what kind of price will they pay to run our restaurant?” The third thing is, go out in the extreme heat of Sukkur on your motorcycle and go to the market and ask different people. Find the answer to this question that your manager has given you. Now,
what is the answer?
I will ask you again at the end of the session. But let’s first look at some statistics. Now, in the world we live in, there are seven and a half billion people and out of these seven and a half billion people, about three and a half billion people are attached to internet technologies and out of them,
two and a half billion people are who use social media daily. But brother, we are using mobile phone technology at this time, so is the number of people using social media on mobile phones the same as the number of mobile phone users in the world at this time?
There are 4.9 billion of which 2.5 billion people are using digital or social media platforms using mobile technology. This is the scope. This is the size of those people who can become your potential customer or company potential customer.
What are the benefits of digital marketing?
Through this, we will judge what is the power of digital marketing. First is global reach. In such a big world, so many people are connected to digital technology.
So you only need one click to convey your company’s message to others and the message will reach you. Second is personalized marketing.
That is, if I like slip-on shirts, the company can select that shahid ali is sitting on Facebook and watching a video at this time, then he should only be shown an ad for a T-shirt so that he can visit our website and purchase something. Third, we have customer engagement.
This means that the customer is currently viewing your website, your company or watching a video on YouTube.
What can you do?
What kind of advertisement can you create or what kind of marketing can you do that the customer is engaged? If the customer asks you questions and answers them, then a connection will be built. If a connection is built, then a relationship will be built. After that,
we have content variety. In the past, if you want to run an advertisement on TV, you have to collect materials for production. There will be a pre-production phase, then shooting will take place under the sun, and after that, an advertisement will be created, which will then run on TV.
Today, if you want to update your ad, that is, your advertisement or advertisements, then all this is not needed. Even in 30 days of a normal month, you can deliver 30 different types of content to the customer or user. So,
who gave the power of variety of content to digital marketing?
After that, we have sales conversion. When the customer gets engaged, a relationship is built. The customer has seen your contact and product, then the next process is done in sales upsell. By using digital technology, you can convert sales and the last thing you need is cost reduction. In my opinion, the biggest benefit of using all digital technologies is cost reduction. The cost is greatly reduced.
That is, the companies that are still giving their advertisements through billboards have a certain cost. If we compare this certain cost with digital technology, it is very low. This is the biggest benefit of using digital technology or digital marketing. But for a second, I asked you about your promotion at the beginning of the session
