Go to the website of any freelancing company and see if most of the jobs are in marketing or if you look at the job portal of any organization or if you look at the advertisements, you will see that most of the jobs in the market at this time are in digital marketing.
what is digital marketing?
I have heard that if you do not have a background in computer science or you are not skilled in computers, then you cannot do anything digital. So in this session, I will explain to you in a very simple way what is digital marketing and then you have to see if you can earn money through freelancing by doing digital marketing jobs without computer knowledge or skill in computers. In this session,
I will explain through two characters. These are two characters, one is Mr. usama. Mr. usama is a very interesting character. Every day he has to wake up in the morning, wear a pant coat, tie, have breakfast and reach the office at exactly nine o’clock.
They work all day till 5 pm and before 5 pm they sell something to nine to 10 people and sign contracts with them and then after a month it gets transferred to their account. Now this same usama sir also has a younger brother, his name is Azlan. Just look at Azlan’s hair. He gets up late every morning,
spends seven to eight hours on the computer and goes with friends in the evening. He sits online and is also selling something. So he says that he is communicating online with companies. His parents are quite worried about some projects. But after a month, Azlan’s salary is sometimes higher than that of Mr. usama, so my question to you this time is that there are Azlan and Mr. usama, brothers,
You are doing market work.
what is the difrence between the two?
Friends, you are very lucky marketers, but usama sir is a traditional marketer. Traditional marketer means getting up in the morning and going to the office, going to the office, doing traditional selling, selling. After signing the contract with the customer and returning home, while Azlan in the other hand is a modern marketer, which we also call digital marketing in other words or a digital marketer who does digital marketing jobs. Now after this example, you must be thinking,
then what is digital marketing?
Is waking up late in the morning called digital marketing or spending seven to eight hours on
the computer called digital marketing?
So let’s see the definition in simple words.
Digital marketing is all the marketing activities done in modern digital channels. Remember the previous session in which I told you about different digital media. When I told you about different digital channels, digital marketing is the name of all the marketing work that you are doing using a computer. In today’s era, it is called digital marketing.
what are those works?
When you go to the website of freelancing, you will often see Some organizations say that you should do paid advertising for us, meaning you should go to a different website and advertise our company. Now without naming any website, if you recall a little, you are watching a cricket match through live streaming or watching a cricket match on the internet because there is no electricity and the TV is not working, so you see ads of companies on the right and left. We call this paid advertising. The second markiting in activity is sociale media markiting.
What is social media marketing?
It is very simple. You are a shirt-making company and your company’s ads will run on Facebook and customers will communicate with you. Thirdly, we have email and SMS marketing. Good. Along with email and SMS marketing, I will also add WhatsApp marketing.
I will also add Viber marketing. Rather, I will add all of them to mobile marketing because in today’s era, email and SMS are becoming old. So WhatsApp is taking its place, so I can do these activities. Then we have search engine optimization, which is a very technical term. Many people are even afraid of it. It just means that whenever someone searches your company name on Google,
your company address will be found. And there is a whole process of this which we will discuss further in this course. After that we have the activity of mobile marketing.
What is mobile marketing now?
I have talked about WhatsApp, email and SMS. Mobile marketing means all those things that the user or if I explain it in words, all those apps that the user is using on his mobile phone. How can the company use these apps to deliver its message to the customer?
Friends, after all these activities, you must be wondering whether we have missed anything in this. Is there still such a job in digital marketing that usama Sahib is doing but Azlan cannot do. There is one which we call marketing research and this is a very interesting type of job. Companies pay you money to collect data from the market on the topic given to us, make a report on it and give it to us after making the report. So after looking at all these activities,
What comes to your mind, if you don’t have computer skills or can’t code, can you still do digital marketing jobs?
The answer, my friends, is absolutely, and we all can do digital marketing jobs, even with a computer science degree.
