So, before getting views from Google Ads, before getting subscribers, before getting visitors, we understand how Google Ads works, and the second thing is what Google Ads is. First of all, it is very important to understand this thing because we are going to give our time and money to it. So it is important to understand how this thing works so that we can use it properly. What happens? And the second thing is how Google Ads works. Behind the scenes,
it refers to how it works on the backend. All this is going to give you a little basic knowledge so that you can use it well and understand that if I am doing this thing, what is going to benefit me, and
what has happened by doing this thing?
So, to move forward, the first question is,
What is Google Ads?
If we understand Google Ads in its definition here, then Google Ads is an online advertising program through which people can reach people and promote their products. Whether it is your product, whether it is your service, you can promote it; you are definitely going to get something in return. The first thing that Google Ads commits to you is the ads, or you can say traffic,
you can say traffic, you will reach the thing of life. Whether you are modding your website, promoting your YouTube channel, or you are promoting any of your applications, you can promote everything, but in this course, we are going to talk about YouTube channels or YouTube ads, especially YouTube ads. If you want to promote a website, you can do that too. You can do it with Google Ads. This is Google Ads. If I tell you in my simple way, Google Let’s is a platform in Google,
an advertising platform that you can use to promote things. You can do many things in it, like you can select your budget. You will have to add a minimum of 500 rupees. You can do anything above that. I want to show it to this age. I want to show it to this age. I want to show it location-wise. You can also do targeting based on trust.
You can also do things like this. I mean, you get a lot of options. If you want to reach your target audience, then this is a very good way to reach your target audience. This is your Google Ads. I hope you people have understood.
What is an advertiser? An advertiser is someone who runs ads. We replace the person who runs ads. F Who is the other side? I am a publisher. I put my content in the cube. I have a place where I have my audience. I have my YouTube channel where you can watch this video. Okay, what does Flipkart have to do?
I want to promote my sale, what should I do? I want to earn money because I have my own audience, I have a good audience of two to three lakh people, and I also want to earn a little from it. Along with work, along with posting videos, Flipkart is an advertiser. Is Flipkart an advertiser? Did it run a campaign on Google Ads? It will do everything. YouTube is also part of Google Ads. YouTube is also part of Google Ads. So ads are being run on YouTube, too. Okay, now ads can be run on my channel on YouTube. Why? Because I am a publisher and the settings that an advertiser has selected, Flipkart has selected, when you create an ad campaign, they are applied to my channel. So will they run ads on my channel too? And how will they do it?
Because I am part of Google and Sense. Google Ads is for advertisers, and Google Ads is for populations. Now, why am I part of Google Ads? So I am going to earn here, the Flipkart campaign is being invested in Flipkart, and if its ad runs on my YouTube video on my website, then I will get some percent of the money from Google Card and the rest or some percent from me. This is how it works. There is an advertiser on one side and this publisher on the other side. Now there are some small things behind it that you will find out during the course. Now here is another important thing that you need to understand right now. It is our keyword planner. This is a tool of Google that any advertiser can use. For whom will he get an idea that if I am targeting his keyword, how much traffic will I get? How many people search for it?