Welcome to the Digital Marketing Course. My name is Shahid ali and I am the instructor of this course. I am a dynamic technologist.
I will say that marketing and communication are the same, and a technologist is someone who is a technology expert. So, I am going to teach you marketing communication and technology in this course.
I want you to learn these three skills and become a master technologist, grow your business through it, and at the same time do a job or make money sitting at home through freelancing. But the question arises, what is the relationship between marketing communication technology and marketing?
I need it because I think that if you do not know how to communicate, then you will not know how to market. Marketing means communicating your business and product.
That is, if the message of your product or business does not reach your audience, then how will marketing be done? And we need technology because in today’s era, everyone spends most of their time on digital devices and digital platforms. So, it seems that there is a need for it.
We have talked about how we also have to reach our audience through these platforms, so we have designed this course in such a way that we can teach you the latest skills in marketing, communication, and technology so that you can learn and earn money for yourself.
What is communication
In this course, I will teach you a lot from digital marketing strategy to its execution, including communication, bookkeeping, finance, content marketing, website, social media, digital age, which includes search and social media marketing and much more.
I try my best to teach you as many tools and techniques as possible in the least amount of time, but the world of digital has grown so much that a four-year degree might not be enough for it. In this,
this teaching
Thanks to which I have grown hundreds of businesses around the world. I have been teaching two Dasha Marketing courses at Lahore University for the past five years. I am a Dasha Marketing Consultant and Trainer for USAID’s Small and Medium Enterprise Activity Program.
Thanks to this platform, I have taught Dasha Marketing to thousands of members of various colleges and industrial associations across Pakistan. Before that, I have been giving silk organizing trainings at Punjab University, Sponge University, Bi University, and other big institutions.
Along with this, I also have my SEO course on Digisense, which has benefited thousands of people and made money. You will also like this course of mine.
You will not only make money with the skills you learn from it, but also make the name of your country, Pakistan, shine.
What is digital marketing?
In this article, we will understand what marketing is. To understand marketing, we will study a definition from the American Marketing Association, which has four parts.
If you understand these four parts, you will understand marketing. The writers of this definition are those whose books are read all over the world. And this definition is Marketing Activity,
Communicating, Delivery, and Exchange for Customers, Clients, Partners, and Society. So this definition has four parts, which I will tell you. The first part of it is Marketing Activation and Processes,
which means that it is an activity or a set of institutions. What does it mean? It means that all the work that you do can be done for marketing. If you have to hire someone, you have to budget for it. No, okay. The second part of it is that you have to create, communicate, deliver or exchange.
What is to create, what is to do?
I haven’t told you yet, but all the work that you are doing is creating. To communicate, deliver, or change, now it comes to the question of what to do with them, did they not talk about the product or service, and the rest of the ads, which can be called up orders,
they are all included. If we understand the five parts, then marketing is a process whose job is to communicate or deliver. What is the offer that has an air, for which we can call your ads for the clients? Now, since Allah has not mentioned anything specific, all kinds of ads, all kinds of things,
we have to understand what is important for us and how we will understand it to understand our marketing. If we talk about the first part, then in the first part, only activities are there.
Now, what will be the activities?
If you are going on TV, then there are different activities. If you are putting ads in the newspaper, then there are different activities.
If we talk about digital, then there will be different activities, which we will tell you about. This course will also teach you that you have to deliver what you have received from one place,
what is the message that you have to tell your audience about it? What is the thing that communicates? What are the activities that you do, that is what is important about offers,
That here they did not talk about yours. If you take an example of a water bottle, if you buy a water bottle from the market, then basically you buy water in it, but when you are paying money,
what are you paying for, it is basically copper, for example, the cost of water is 10 rupees, but there will also be a cost of the bottle in it, in this there will also be a cost of marketing the bottle, those who are making it,
manufacturing the water or packaging it in the model bottle link, they are spending petrol, the cost of the machinery, everything is calculated and taken out to them,
so basically If you buy only water, it may be cheaper, but when you buy water under an offer in which you are offered a certain thing in a certain way, it is called an offer and that is why they did not talk about the product and the service within this definition, they talked about offer and not just offers.
If I also had water and you were working for me, then I would like to ask you because I already have a lot of water lying around. But if I look at the AC example in such a way that I have not had water to drink for many hours, and you are selling me a bottle of 50 for 100, then would I want to buy that water now?
At this time, my value has increased, I have a need for it, and I am not looking at just water; I am looking at my life or my need for it, which I have more at this time, so if I have to pay extra money, then perhaps I should give it in demand in economics. We do the concept of supply when demand is high.If it falls,
The definition says that the offer is the only value.
that is, not a useless offer, but an offer that has value and for whom it is for. The reason is that it will be your customer or your client. If you are dealing with the government, it will be the government. If the government is doing marketing, then there is a general public audience for it. So I think that they have covered almost everything in this definition.
What is marketing?
Basically, what will the mind do? It is a process. What is the process of delivering your offer, which has value, to your audience? This process is called marketing.
It is not mentioned anywhere that there should be sales. The only thing that was talked about was marketing. If the market is good, then sales will also come out. If the market is not good, then maybe there will be no sales. But it is wrong to say that what marketing is, is it not sales?
There is a difference between marketing and sales, and this explanation was necessary at that time because marketing is only a process of selling your product. To deliver the message to those for whom it is needed or meaningful.
