Another big job in the freelancing world is social media community management. Yes, you use social media right now to talk to your friends, but there are many companies that pay good money to manage their Facebook pages in the freelancing world. So friends, in this session, I will talk to you and tell you
what community management means,
what are its objectives, what can you do with it and what benefits can you get and become a good community manager. First of all, let’s see what is community management. Community management is a very, very simple concept. A brand has a family and they retire this family. On top of the social media platform, the one we have the most in the social media platform is Facebook, there is Instagram or in addition to that, there is Link Day.
Managing this community or managing the community is called community management. So a brand or a company tells you that this is our Facebook page, Islamic and on top of that, what is it? Our customers are sitting here, these users are sitting here, who are followers,
interact with them. By interacting, you know what our company’s name and friends are. Community engagement is something that the company achieves. The biggest achievement in this is engagement for the company. That is, the company can engage with all the followers within their community or on the company’s social media platform page. So it is a digital market.Your job will be that you have to go to its website or Facebook page daily and see what people are talking about and how you can help them further. You talk to them. They will also have questions. Those people will also be angry with you, whose answers you will have to give. After that, secondly, we have digital marketing. In
what way can you make this community bigger?
You don’t see that this community has one hundred thousand people in it. If there are only one lakh, then one lakh, how did you get likes from one to one and a half lakh people? How to increase likes on this page and
how to increase likes on the post that is being made on it?
This will also be a job of a digital marketer, which is a big objective of this company. After that, we have listening in third place. Yes, listening means that you are actually listening to people. What do I mean by listening? That is, you are sitting and reading their comments. After reading the comments, you will know that they are liking your content. What is the feedback of the followers about your product and service? And then you have related the product and service to the company in all this.
What does that mean for the company?
Every customer has a specific problem for each follow. Using this, you can know the problem of that customer and then you can average the customer. See the value, that is, see the product and services or say hello to this customer. Speaking and customer value will be created, which will also give the brand its own name. Friends, if we move forward, I will tell you what things are necessary to create a good community and you have to listen to this very carefully.
The first thing that is my favorite is the proactive active time. Now, if you are working for a company that sells clothes or a company that sells T-shirts, such as A Digital Market, and the sales of this company are highest from 10 at night to 2-3 in the morning, then you will be managing this company’s Facebook from nine to five in the morning or you will have to do it from 11 to two at night. You have to look at the active time. At what time is the customer or user most active? If you are working from 11 to two, then it is your duty to be active from 11 to two and answer people’s questions. And the name of the room is the brain of the company, improve it. After that, friends, we have the mention of best users. This is a great technique. I personally like it a lot. You must have seen it on the Facebook page of most people. On the Facebook page of companies,
the most loyal customer of this company, that is, the most favorite customer, the one who does the most for this company and also gives the best feedback. The company often shares the name of this best user on its page as an award after a month or a week or 15 days. When it shares it, the rest of the users also have a sense of responsibility and achievement and they try to put our name on this website or Facebook page in the future. Friends,
if we go ahead, we see that a big important point of Learn to Say is written here. It is very important for a good community manager that when you are talking to a customer, there will be people who will be angry with you, so learn to say sorry because you are the representative of this company. They do not know that you are sitting in Pakistan and the company is from Canada. But you will have to say sorry and talk to these customers in a good way. Friends, if we go ahead with this, if you look behind me,
I have written a FAQ.
FAQ is a very interesting and strange word. Epic Q refers to Frequently Asked Questions. There are some such questions that you will see in your experience that customers or users ask you relentlessly on your social media page. Make a list of them and keep their answers ready. What will be the benefit of this? The benefit will be that whenever someone asks you that question, you can copy and paste the answer and copy and paste it and send the answer to that particular user. Friends, T
he next point we have is product knowledge.
Research the company and you should know what the company’s product knowledge is. Your group should be proper within the knowledge. You should know how the overall process of the company is, how the company deals with its customers because you are the company’s representative. After that, we have the use of personal chat in email. Most people say that you should not use email. My suggestion to you is
that when you use email,
a personal bond is created with the customer. When a personal bond is created with the customer, the customer talks to you very openly and also supports you and will also support you and your brand. And lastly, friends, we have the point of cross-top. This is a very important tool. You should shape such content and create such an environment on your Facebook page or on the company’s Facebook page. These customers, these users, can top each other in the app. And what will happen when the doctors top it? When they top it, you have listening skills that can collect throw-up data and tell the company that there was a discussion about this thing and these are the V-points of these people about this particular point.
